Friday, 28 September 2012
Pitch
EDIT 20/10/2012
After much deliberation we have shifted the target audience from a teenage audience to a more wider and perhaps older target audience, similar to the local BBC news programmes. However, our lead story remains the same, getting the teen and younger perspective on the drastic education changes.
Thursday, 20 September 2012
Progress Report
Thursday, 20th September 2012
In today's lesson, we talked about our news report pitch and decided that we would produce a filmed pitch. We also discussed further what kind of stories we could include. We have decided that the GCSE story is a definite but decided that we would target a younger audience, teens for example. We thought we could then interview the different year groups and find out their opinions. For example, we could ask the current year 12s whether THEY thought the exams were easier, and ask the year 7s if they thought it was fair that they had to take all their exams at the end of year 11.
In today's lesson, we talked about our news report pitch and decided that we would produce a filmed pitch. We also discussed further what kind of stories we could include. We have decided that the GCSE story is a definite but decided that we would target a younger audience, teens for example. We thought we could then interview the different year groups and find out their opinions. For example, we could ask the current year 12s whether THEY thought the exams were easier, and ask the year 7s if they thought it was fair that they had to take all their exams at the end of year 11.
Progress Report
Wednesday, 19th September 2012
In today's lesson, we researched further into the conventions of a news report and looked at the sort of stories that are used in a local news report. We decided we could include a report on the change in GCSE's and the fact that the exam boards are removing the coursework elements from most courses.
In today's lesson, we researched further into the conventions of a news report and looked at the sort of stories that are used in a local news report. We decided we could include a report on the change in GCSE's and the fact that the exam boards are removing the coursework elements from most courses.
Progress Report
Tuesday, 18th September 2012
In today's lesson, we looked at the conventions of a news report. This was in preparation of our pitch where we would outline our idea for our final piece. This included the structure of a news report, the use of direct address, and the use of cutaways where the main anchor passes over to a travelling reporter.
We looked at some of last year's News Reports and noticed conventions such as the use of establishing shots to present the area that is affected.
In today's lesson, we looked at the conventions of a news report. This was in preparation of our pitch where we would outline our idea for our final piece. This included the structure of a news report, the use of direct address, and the use of cutaways where the main anchor passes over to a travelling reporter.
We looked at some of last year's News Reports and noticed conventions such as the use of establishing shots to present the area that is affected.
Friday, 14 September 2012
News Opening Titles - Brand Identity
BBC
The music used by the BBC news has a constant, regular beep which imitates a countdown. This, along with the synths which get higher, help to build up to a climax where the headlines will be read.
The titles centre around a graphic of the earth, suggesting that the BBC report on stories from across the world, while there are also shots of London (on some of the longer openings) which suggest a sense of patriotism and how the majority of the stories will often be about the UK.
The red and white colour combination used during the titles is vibrant, giving it a modern feel as the viewer wants to think that the news they are watching is cutting-edge. When we see the presenter, they are dressed smartly to reflect the serious nature of the news, while they directly address the camera so as to report the news straight to the viewer.
ITV
The synth-driven music gives it an epic, grand scale which reflects the important nature of the news while the regular chime sounds like Big Ben which again presents their London-based roots.
Again the smart dress of the presenters, reflects the serious nature of the news while the direct address reports the news straight to the viewer.
Spotlight
The BBC's local news programme 'Spotlight' uses the same music as it's mother broadcast, which links the two and gains respect as the views knows they are still watching the BBC, but the titles include local images of the local area - for example, cows for the South West as it's mainly countryside. The use of direct address and the smart presentation of the presenter still offers a serious report of the news, however the stories themselves are of a lesser importance as they are all based around the local area.
The music used by the BBC news has a constant, regular beep which imitates a countdown. This, along with the synths which get higher, help to build up to a climax where the headlines will be read.
The titles centre around a graphic of the earth, suggesting that the BBC report on stories from across the world, while there are also shots of London (on some of the longer openings) which suggest a sense of patriotism and how the majority of the stories will often be about the UK.
The red and white colour combination used during the titles is vibrant, giving it a modern feel as the viewer wants to think that the news they are watching is cutting-edge. When we see the presenter, they are dressed smartly to reflect the serious nature of the news, while they directly address the camera so as to report the news straight to the viewer.
ITV
The synth-driven music gives it an epic, grand scale which reflects the important nature of the news while the regular chime sounds like Big Ben which again presents their London-based roots.
Again the smart dress of the presenters, reflects the serious nature of the news while the direct address reports the news straight to the viewer.
Spotlight
The BBC's local news programme 'Spotlight' uses the same music as it's mother broadcast, which links the two and gains respect as the views knows they are still watching the BBC, but the titles include local images of the local area - for example, cows for the South West as it's mainly countryside. The use of direct address and the smart presentation of the presenter still offers a serious report of the news, however the stories themselves are of a lesser importance as they are all based around the local area.
Subscribe to:
Comments (Atom)