The music used by the BBC news has a constant, regular beep which imitates a countdown. This, along with the synths which get higher, help to build up to a climax where the headlines will be read.
The titles centre around a graphic of the earth, suggesting that the BBC report on stories from across the world, while there are also shots of London (on some of the longer openings) which suggest a sense of patriotism and how the majority of the stories will often be about the UK.
The red and white colour combination used during the titles is vibrant, giving it a modern feel as the viewer wants to think that the news they are watching is cutting-edge. When we see the presenter, they are dressed smartly to reflect the serious nature of the news, while they directly address the camera so as to report the news straight to the viewer.
ITV
The synth-driven music gives it an epic, grand scale which reflects the important nature of the news while the regular chime sounds like Big Ben which again presents their London-based roots.
Again the smart dress of the presenters, reflects the serious nature of the news while the direct address reports the news straight to the viewer.
Spotlight
The BBC's local news programme 'Spotlight' uses the same music as it's mother broadcast, which links the two and gains respect as the views knows they are still watching the BBC, but the titles include local images of the local area - for example, cows for the South West as it's mainly countryside. The use of direct address and the smart presentation of the presenter still offers a serious report of the news, however the stories themselves are of a lesser importance as they are all based around the local area.
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