Website Research
BBC
The BBC website features the instantly recognisable BBC colour scheme - red and white - which allows the viewer to recognise the high production values of the BBC. This encourages the user to use this service as they link the detailed stories from the news broadcast with this website.
The Home Page also features the top headlines which enables the viewer to easily learn of the most important stories, especially if they are short of time.
The graphic of the world emphasizes their 'around-the-world' coverage, while still retaining the BBC colour scheme.
The clean-cut approach to their layout portrays the modern, up-to-date and relevant news stories that they report on. Their modern outlook is also reflected by the incorporation of an online RSS subscription link, allowing regular users to receive regular updates.
ITV
The ITV website does not feature any particular colour scheme, but does use a very clean-cut black and white style. This
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